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  <name><![CDATA[Roger C. Parker]]></name>
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  <id type="integer">1905813</id>
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    <![CDATA[Microsoft Office 97 for Windows for Dummies]]>
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    <![CDATA[<em>Microsoft Office 97 for Windows for Dummies</em> shows you how to use Word, Excel, Access, PowerPoint, Outlook, and the other programs that make up Microsoft Office 97, the most widely used suite of office-productivity programs.<p> Wang and Parker do a great job of providing the kind of explicit &quot;how-to&quot; procedures that Office users want most. They provide substantial coverage on Word, the Office component that gets the most use, but also give ample space to Excel, PowerPoint, and Office's Internet tools. Access receives only user-level attention, so people who want to build Access applications will want to look for a more specialized book.<p> The authors deserve kudos for highlighting the fact that certain commands and conventions--such as the procedures for copying, adjusting fonts, and printing--apply across all the Office applications. As a result, readers gain confidence in their ability to use Office 97 as a unit, rather than merely as individual programs.<p> This book would be better if the authors had done more to explain how to weed out the less important Office components, such as the annoying Office Assistant and the little-used Binder. But as it is, <em>Microsoft Office 97 for Windows for Dummies</em> provides a solid introduction to Microsoft's tools for getting things done in the workplace. <em>--David Wall</em></p></p></p>]]>
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    <![CDATA[Roger C. Parker's One Minute Designer]]>
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    <![CDATA[Over 200 quick and easy ways to improve the communicating power of desktop-published documents!&lt;UL&gt;&lt;LI&gt;Focuses on effective page layout techniques, rather than obscure concepts&lt;/LI&gt;&lt;LI&gt;Very visual presentation, with one-page, easy-to-understand tips and strategies&lt;/LI&gt;&lt;LI&gt;Well-known, well-liked author has sold over 600,000 copies of books on desktop publishing&lt;/LI&gt;&lt;/UL&gt;]]>
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    <![CDATA[Design to Sell: Use Microsoft  Publisher to Plan, Write and Design Great Marketing Pieces]]>
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    <![CDATA[Not a designer? Don't have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully. Even if you're not a designer or you have no marketing experience, you'll get expert advice and learn how to: - Develop a market empathy, think like your market, and solve their problems using their language - Format your message so it's attractive and easy to read#151;by taking a crash course in graphic design - Save time and money by using Publisher to create several different types of effective marketing pieces#151;including postcards to promote your business and newsletters that keep you in touch with your customers - Use techniques for quickly harnessing powerful Publisher capabilities - Do it right from the start and avoid common pitfalls and design mistakesEach chapter includes an interactive exercise as well as review questions with answers on the author's companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.]]>
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    <![CDATA[Over 200 quick and easy ways to improve the communicating power of desktop-published documents!&lt;UL&gt;&lt;LI&gt;Focuses on effective page layout techniques, rather than obscure concepts&lt;/LI&gt;&lt;LI&gt;Very visual presentation, with one-page, easy-to-understand tips and strategies&lt;/LI&gt;&lt;LI&gt;Well-known, well-liked author has sold over 600,000 copies of books on desktop publishing&lt;/LI&gt;&lt;/UL&gt;]]>
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    <![CDATA[Looking Good in Print]]>
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  <id type="integer">1326736</id>
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    <![CDATA[The Wordperfect Idea Book: The Quest for Design Excellence/Covers Both Wordperfect 5.1 and 6.0 for DOS and Wordperfect for Windows]]>
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    <![CDATA[Streetwise Relationship Marketing On The Internet]]>
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    <![CDATA[Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.]]>
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        <book>
  <id type="integer">2232276</id>
  <isbn>0940087324</isbn>
  <isbn13>9780940087323</isbn13>
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  <title>
    <![CDATA[Looking Good in Print]]>
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    <![CDATA[This book is an excellent choice for anyone aspiring to become a successful desktop-publishing professional. In fact, it's <em>the</em> guide, long respected in the desktop-publishing community, and this fourth edition has more examples of good and bad designs than ever. <p> Parker and Berry first discuss essential design concepts such as relevance, proportion, consistency, contrast, restraint, and attention to detail. Next the authors teach you about basic tools for organizing layouts: grids, columns, gutters, headlines, kickers, captions, bullet lists, and pull quotes, to name a few. They delve into the intricacies of typography and font families, highlighting such concepts as type size, alignment, and leading and kerning. Next you learn about the use of white space and about rulers and accents such as borders, boxes, drop shadows, and bleeds. The authors discuss illustrations, clip art, backgrounds, charts, diagrams, tables, and maps and advise you on positioning those elements on a page. There's also a lot of information on selecting, resizing, and placing photographs. A full-color chapter illustrates how to choose color and use spot color, full color, and duotones. <p> At this point the authors move from theory to hands-on projects--you apply the design concepts that they have already put forth. You learn about the appropriate design, graphic, and text elements for newsletters, ads, catalogs, and other business correspondence. Each chapter in this section offers plenty of illustrations and ends with a checklist of reminders that you can refer to as you design.<p> Especially useful are chapter 12, which features common design mistakes along with illustrations and explanations of what's wrong, and chapter 13, which highlights redesigns of poorly produced publications. The latter is a before-and-after glimpse of designs of almost all types of publications, from newsletter to survey. These two chapters drive home succinctly and with great visual impact every point of design that the authors have previously discussed. Finally, the appendix offers extra tips on printing in color, and choosing image databases, paper, and service bureaus.<p> The authors don't refer to the Windows or Macintosh operating systems or to any software programs. The understanding is that you will learn how to use your software tools elsewhere and consult the book for elements of design. That's a reasonable goal, as the authors maintain a clear, concise tone and offer many tips that are tangential but still relevant to the subject matter. For example, the chapter on type has a short sidebar on the difference between kerning and tracking and a longer sidebar on font substitution. All in all, this book functions well as both a how-to manual for beginning designers and as a design reference for more advanced designers. <em>--Kathleen Caster</em></p></p></p></p>]]>
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        <book>
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  <title>
    <![CDATA[The Makeover Book: 101 Design Solutions for Desktop Publishing]]>
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        <book>
  <id type="integer">2232322</id>
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  <title>
    <![CDATA[Newsletters from the Desktop]]>
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  <link>http://www.goodreads.com/book/show/2232322.Newsletters_from_the_Desktop</link>
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        <book>
  <id type="integer">2376104</id>
  <isbn>0764501399</isbn>
  <isbn13>9780764501395</isbn13>
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  <title>
    <![CDATA[Web Design &amp; Desktop Publishing for Dummies]]>
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  <link>http://www.goodreads.com/book/show/2376104.Web_Design_Desktop_Publishing_for_Dummies</link>
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    <![CDATA[ Ever since the desktop publishing revolution in the 1980s, people with access to computers and printers could produce their own newsletters, flyers, brochures, and marketing materials. Today, the revolution has gone online, and even the smallest of companies can create a viable Web presence.     Just having a Web presence doesn't cut it, though -- you want to have a good-looking, effective Web site that gets your message across. That's where <strong>Web Design &amp; Desktop Publishing For Dummies</strong> comes in. Author and marketing consultant Roger C. Parker introduces the fundamentals of design for both print and Web documents, and he gives you the tools and knowledge you need in order to make dynamite publications, either for print or for the Web.    Jam-packed with information and illustrations, <strong>Web Design &amp; Desktop Publishing For Dummies</strong> includes   A no-nonsense introduction to professional design, no matter what your level of experience   Dozens of before-and-after illustrations that demonstrate how to take your pages from mediocre to outstanding   The Use of Color For Dummies, a full-color guide to using color effectively   Advice on choosing and using fonts and typography, including specialized Web techniques   Editing Newsletters For Dummies, a bonus section to get you started making professional publications   Tons of ideas and practical advice for every kind of publication   Tips on which software programs and Web sites can help you the most    Whether you're making a Web site for fun or a price list for customers, you can have your publications looking great in no time when you keep this handy reference beside your computer.   ]]>
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        <book>
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  <title>
    <![CDATA[Roger C. Parker's Guide to Web Content and Design]]>
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  <link>http://www.goodreads.com/book/show/2376105.Roger_C_Parker_s_Guide_to_Web_Content_and_Design</link>
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    <![CDATA[This is an exceptional book for marketing professionals who want to design a professional, informative Web site for existing and prospective customers. The author discusses the steps involved in making such a site successful--planning, content, design, involvement, production, follow-up, promotion, and maintenance--and emphasizes that these aren't linear steps but part of a cyclical process wherein you constantly evaluate the effectiveness of your company's site. You get advice on examining other Web sites, focusing on the proper message and information for your target market, overseeing design and administration efforts, and keeping your site up-to-date and improving on it when necessary. This nontechnical guide even teaches you HTML, tables, and frames, and discusses design basics such as appropriate usage of fonts and colors. Full-color screen shots of successful and not-so-successful Web sites help illuminate these points. Each chapter ends with a worksheet that you use to evaluate what you need to do to accomplish the particular step under discussion.]]>
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    <ratings_count>5</ratings_count>
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        <book>
  <id type="integer">2376106</id>
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  <title>
    <![CDATA[Looking Good in Print, Fifth Edition]]>
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    <![CDATA[This book is an excellent choice for anyone aspiring to become a successful desktop-publishing professional. In fact, it's <em>the</em> guide, long respected in the desktop-publishing community, and this fourth edition has more examples of good and bad designs than ever. <p> Parker and Berry first discuss essential design concepts such as relevance, proportion, consistency, contrast, restraint, and attention to detail. Next the authors teach you about basic tools for organizing layouts: grids, columns, gutters, headlines, kickers, captions, bullet lists, and pull quotes, to name a few. They delve into the intricacies of typography and font families, highlighting such concepts as type size, alignment, and leading and kerning. Next you learn about the use of white space and about rulers and accents such as borders, boxes, drop shadows, and bleeds. The authors discuss illustrations, clip art, backgrounds, charts, diagrams, tables, and maps and advise you on positioning those elements on a page. There's also a lot of information on selecting, resizing, and placing photographs. A full-color chapter illustrates how to choose color and use spot color, full color, and duotones. <p> At this point the authors move from theory to hands-on projects--you apply the design concepts that they have already put forth. You learn about the appropriate design, graphic, and text elements for newsletters, ads, catalogs, and other business correspondence. Each chapter in this section offers plenty of illustrations and ends with a checklist of reminders that you can refer to as you design.<p> Especially useful are chapter 12, which features common design mistakes along with illustrations and explanations of what's wrong, and chapter 13, which highlights redesigns of poorly produced publications. The latter is a before-and-after glimpse of designs of almost all types of publications, from newsletter to survey. These two chapters drive home succinctly and with great visual impact every point of design that the authors have previously discussed. Finally, the appendix offers extra tips on printing in color, and choosing image databases, paper, and service bureaus.<p> The authors don't refer to the Windows or Macintosh operating systems or to any software programs. The understanding is that you will learn how to use your software tools elsewhere and consult the book for elements of design. That's a reasonable goal, as the authors maintain a clear, concise tone and offer many tips that are tangential but still relevant to the subject matter. For example, the chapter on type has a short sidebar on the difference between kerning and tracking and a longer sidebar on font substitution. All in all, this book functions well as both a how-to manual for beginning designers and as a design reference for more advanced designers. <em>--Kathleen Caster</em></p></p></p></p>]]>
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        <book>
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    <![CDATA[Looking Good in Print: A Guide to Basic Design for Desktop Publishing (The Ventana Press Looking Good Series)]]>
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    <![CDATA[A guide to producing attractive, effective newsletters,   advertisements, brochures, manuals, and other quality printed pieces   offers a host of useful ideas. Original.]]>
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    <![CDATA[A completely updated guide for desktop publishers provides new   sections on designing online presentations with color and printing,   offers a wealth of tips and techniques, and outlines desktop publisher   resources. Original. (Intermediate).]]>
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        <book>
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    <![CDATA[Microsoft Office 4 for Windows for Dummies]]>
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    <![CDATA[ With its Word word processing software, Excel spreadsheet, Access database, PowerPoint presentation graphics package, and Microsoft Mail e-mail program, Microsoft Office is one of the best and most popular productivity suites available for Macintosh and Windows platforms. Now, with <strong>Microsoft Office 4 For Windows For Dummies</strong>, you can get the most out of this impressive array of premier applications. Author Roger C. Parker reveals his quick and simple strategies for sharing information among documents, collaborating electronically with your workgroup, setting up document templates and boilerplate text to save time and ensure consistency, developing a flexible customer and prospect database, and even creating winning presentations and proposals. Whether you just want a simple answer to a simple question or you want some smart techniques for working smarter, <strong>Microsoft Office 4 For Windows For Dummies</strong> has just what you need.    ]]>
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    <![CDATA[Wordperfect 6 Secrets]]>
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    <![CDATA[Mastering the Power of Aldus Persuasion 2.0]]>
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    <![CDATA[Microsoft Office for Windows 95 for Dummies]]>
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    <![CDATA[ You know that Microsoft Office is loaded with powerful features, but putting them to use can prove daunting. Now, with <strong>Microsoft Office For Windows 95 For Dummies</strong>, you get the practical, ready-to-use guidance you need to do everything from integrating information contained in Excel, Word, Access, and other applications to automating simple and complex tasks. Microsoft gives you a powerful tool; <strong>Microsoft Office For Windows 95 For Dummies </strong>shows you how to use it.    ]]>
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        <book>
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    <![CDATA[Aldus Guide to Basic Design]]>
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        <book>
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    <![CDATA[Harvard Graphics 2 for Windows for Dummies]]>
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    <![CDATA[Roger C. Parker provides all the information needed to create professional-quality presentations that will wow audiences.]]>
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    <![CDATA[Desktop Publishing with WordPerfect: 5.0 and 5.1]]>
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        <book>
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    <![CDATA[Powerpoint Presentations by Design]]>
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    <![CDATA[]]>
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    <![CDATA[Desktop Publishing With Wordperfect: Windows Edition]]>
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    <![CDATA[Revealing the desktop publishing capabilities of WordPerfect,   this guide to the Windows version of the word-processing software   covers typographic, graphic, and page-layout capabilities. Original.]]>
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    <![CDATA[Publisher 2000: Get Professional Results]]>
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    <![CDATA[Famed author, Roger C. Parker, brings his world-renowned techniques and expertise to the Professional Results series. Classic Show and Tell methodology will showcase good looking design and then explain just how to recreate it. Special editorial features include: &quot;Advice from a Pro&quot; section. Four-color pages displaying Publisher 2000's results throughout along with easy to follow do it yourself chapter instructions. Sidebars on finer design and detail points. &quot;Tips&quot; offering useful shortcuts. Essays in each cahpter offering advice on how to achieve professional results. Annotated figures laying out the steps needed to accomplish complex tasks. &quot;Professional Pointers&quot; guide you to the wisdom of professionals. &quot;New in 2000&quot; notes let you know what features are new to Publisher 2000.]]>
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    <![CDATA[Desktop Publishing &amp; Design for Dummies]]>
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    <![CDATA[  <p>  Everyone appreciates professional-looking documents, whether they're   newsletters and brochures or business proposals and presentations.   Now, with <strong>Desktop Publishing &amp; Design For Dummies,</strong>   you can discover how to create effective, desktop-published documents   yourself -- saving both the time and expense of working with designers,   typesetters, and service bureaus. Leading desktop publishing guru   and author Roger C. Parker shows you how to      Apply basic design principles by using popular desktop publishing   and page layout programs such as QuarkXPress and Adobe PageMaker   Choose the right computer hardware and software to suit your   budget as well as your needs   Scan photographs and place them effectively on your pages   Select the best typefaces for headlines, subheads, body copy,   and captions   Use color tastefully   Prepare bug-free files for service bureaus and printers   Talk the talk: A glossary of over 200 design terms helps you   communicate with others to ensure that your job is done on time   and within budget        <p>  Plus, <strong>Desktop Publishing &amp; Design For Dummies</strong> features   a special insert that takes you step by step through the process   of creating successful newsletters.</p></p>]]>
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    <![CDATA[Freelance Graphics 96 for Windows 95 for Dummies]]>
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    <![CDATA[The shortest route to successful design projects! Beyond  before-and-after, more than mere do's and don'ts, this completely revised  and updated edition is a visual guide to getting more out of your  materials. Learn from a gallery of examples how to revive &quot;dead&quot;  materials, turn limited resources into unlimited possibilities and apply  simple strategies for success.]]>
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    <![CDATA[]]>
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