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  <name><![CDATA[Joseph Jaffe]]></name>
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  <id>59600</id>
  <title><![CDATA[Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising]]></title>
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      <name><![CDATA[Joseph Jaffe]]></name>
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  <average_rating>3.09</average_rating>
  <ratings_count>22</ratings_count>
  <published>2005</published>  
  
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  <id>523225</id>
  <title><![CDATA[Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue, and Partnership]]></title>
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      <name><![CDATA[Joseph Jaffe]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/33675.Joseph_Jaffe]]></link>
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  <average_rating>3.67</average_rating>
  <ratings_count>18</ratings_count>
  <published>2007</published>  
  
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        <book id="3464392">
  <id>3464392</id>
  <title><![CDATA[テレビCM崩壊 マス広告の終焉と動き始めたマーケティング2.0]]></title>
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      <name><![CDATA[Joseph Jaffe]]></name>
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  <average_rating>4.00</average_rating>
  <ratings_count>1</ratings_count>
  <published>2006</published>  
  
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  <id>1566454</id>
  <title><![CDATA[Rhythms of Dialogue in Infancy (Monographs of the Society for Research in Child Development)]]></title>
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    <author>
      <name><![CDATA[Joseph Jaffe]]></name>
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      <name><![CDATA[Beatrice Beebe]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/141722]]></link>
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  <published>2001</published>  
  
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  <title><![CDATA[Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership]]></title>
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    <author>
      <name><![CDATA[Joseph Jaffe]]></name>
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  <published>2007</published>  
  
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        <book id="7196628">
  <id>7196628</id>
  <title><![CDATA[Flip the Funnel: How to Use Existing Customers to Gain New Ones]]></title>
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    <author>
      <name><![CDATA[Joseph Jaffe]]></name>
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  <published>2010</published>  
  
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