At a time when activities and initiatives aimed at promoting tourism in a competitive economy has become essential, the notion of Creative Tourism captured in this book offers a life line that cannot and should not be ignored. Indeed, Creative Tourism: A Global Conversation should be required reading for all tourism and community/economic/cultural development professionals, artists, elected and appointed public officials, and tourists who are seeking destinations that offer customized, creative, experiential, authentic, and meaningful experiences that are tied to the uniqueness and ''spirit'' of a place.