Books by Peter Cheverton

Peter Cheverton
Average rating 2.33 · 6 ratings · 1 reviews · shelved 21 times

Showing 17 distinct works.

	How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning by Malcolm McDonald, Peter Cheverton (Foreword) 2.50 avg rating — 4 ratings — published 2002	My rating:
	Understanding Brands by Peter Cheverton 2.00 avg rating — 1 rating — published 2006	My rating:
	How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management by Peter Cheverton 2.00 avg rating — 1 rating — published 2002	My rating:
	Key Account Management: Tools and Techniques for Achieving Profitable Key by Peter Cheverton 0.00 avg rating — 0 ratings — published 2008	My rating:
	Key Account Management: The Route to Key Supplier Status by Peter Cheverton 0.00 avg rating — 0 ratings — published 2000	My rating:
	Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships by Peter Cheverton 0.00 avg rating — 0 ratings — published 2009	My rating:
	Building the Value Machine: Transforming Your Business through Collaborative Customer Partnerships by Peter Cheverton 0.00 avg rating — 0 ratings — published 2009	My rating:
	Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton 0.00 avg rating — 0 ratings — published 2008	My rating:
	Key Account Management: A Complete Action Kit of Tools & Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton, Malcolm McDonald (Foreword by) 0.00 avg rating — 0 ratings — published 2001	My rating:
	Understanding the Professional Buyer: What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves by Peter Cheverton, Jan Paul van der Velde 0.00 avg rating — 0 ratings — published 2010	My rating:
	Key Marketing Skills by Peter Cheverton 0.00 avg rating — 0 ratings — published 2001 — 2 editions	My rating:
	Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients by Peter Cheverton, Bryan Foss, Tim Hughes, Merlin Stone 0.00 avg rating — 0 ratings — published 2005 — 2 editions	My rating:
	Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton 0.00 avg rating — 0 ratings — published 2012	My rating:
	If You're So Brilliant ...How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection by Peter Cheverton 0.00 avg rating — 0 ratings — published 2002	My rating:
	Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World by Peter Cheverton 0.00 avg rating — 0 ratings — published 2006 — 2 editions	My rating:
	Global Account Management by Peter Cheverton 0.00 avg rating — 0 ratings — published 2006	My rating:
	Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton 0.00 avg rating — 0 ratings — published 2003	My rating:

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