What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.
Rules of the Rave:
<ul> <li>Nobody cares about your products (except you). </li> <li>No coercion required. </li> <li>Lose control. </li> <li>Put down roots. </li> <li>Point the world to your (virtual) doorstep. </li> </ul>You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.
In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
]]>Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections.
Tuned In shows readers how to stop guessing what consumers need and stop wasting time and money building, marketing, and selling solutions that the market doesn't value. This insightful book shows readers how to connect with their market in order to create products and services that truly resonate with people.
Phil Myers (Scottsdale, AZ) is President of Pragmatic Marketing, Inc. with a 26-year track record that includes leading three technology company start-ups through initial public offerings and launching seven products to market that became category leaders. Craig Stull (Scottsdale, AZ) is founder and CEO of Pragmatic Marketing, Inc. and the author of the industry-standard Pragmatic Marketing Framework, that has been used to train 43,000 entrepreneurs, executives, marketers, and product managers. David Meerman Scott (Lexington, MA) is the author of The New Rules of Marketing and PR (978-0-470-11345-5), a frequent keynote speaker, and the developer of Pragmatic Marketing's New Rules of Marketing seminar.
]]>What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.
Rules of the Rave:
<ul> <li>Nobody cares about your products (except you). </li> <li>No coercion required. </li> <li>Lose control. </li> <li>Put down roots. </li> <li>Point the world to your (virtual) doorstep. </li> </ul>You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.
What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.
In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
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