false 1632426 3828278 1591842344 9781591842347 5 <![CDATA[The Ten Commandments for Business Failure]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3828278.The_Ten_Commandments_for_Business_Failure 3.88 24 Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.

Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.

This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.

As he writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”]]> 1632426 3.88 24 5 2008 6167903 0143143867 9780143143864 0 <![CDATA[The Ten Commandments for Business Failure]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6167903.The_Ten_Commandments_for_Business_Failure 0.0 0 Unabridged CDs • 4 CDs, 4 1?2 hours

The Ten Commandments for Business Failure is a cautionary bible for business leaders, from a widely admired elder statesman who has seen and heard it all.]]> 1632426 3.88 24 5 19365 3.81 731 137 2008 6681414 1906837090 9781906837099 0 <![CDATA[Putting Patients Last: How the NHS Keeps the Ten Commandments of Business Failure]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6681414-putting-patients-last 0.0 0 26880 3.82 17 1 3009550 0.0 0 0 1632426 3.88 24 5 2009