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  <name><![CDATA[Mark Earls]]></name>
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  <title><![CDATA[Herd: How to Change Mass Behaviour by Harnessing Our True Nature]]></title>
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      <name><![CDATA[Mark Earls]]></name>
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  <title><![CDATA[The Welcome to the Creative Age - Bananas, Business and the Death of Marketing]]></title>
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      <name><![CDATA[Mark Earls]]></name>
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  <title><![CDATA[Brand New Brand Thinking: Brought to Life by 11 Experts Who Do]]></title>
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  <title><![CDATA[Herd: How to Change Mass Behaviour by Harnessing Our True Nature]]></title>
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      <name><![CDATA[Mark Earls]]></name>
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