false 118784 203603 0812931912 9780812931914 1 <![CDATA[AOL.com]]> http://photo.goodreads.com/books/1223641441m/203603.jpg http://photo.goodreads.com/books/1223641441s/203603.jpg http://www.goodreads.com/book/show/203603.AOL_com 3.88 8 The company has run into obstacles at every step of the way--partners who failed to give necessary support or who even turned hostile, and competition from a multitude of corporate Goliaths (including Bill Gates, who declared that he could either buy AOL or bury it). Worst of all, AOL has created a cascading sequence of operational and technical blunders, often offending or infuriating the people they most need to survive; yet the company still manages to dominate the online service industry.

Swisher speculates that one main factor enabled AOL to succeed against overwhelming odds: the superior vision of marketing executive Steve Case. While other online services focused on games, shopping, and business, AOL worked on building community and interpersonal contacts. This service proved valuable enough to outweigh the company's mistakes and misfortunes.

However, it is this same focus that has also brought on many of AOL's problems. Swisher describes AOL's struggles with the seamier side of online life--people who use the service for criminal activities and for discussing raunchy sexual issues. Swisher also discusses the problems that come with too much success, such as the overload of users that routinely slows down or completely crashes the system, the backlash on the Internet when masses of netiquette-challenged AOLers appeared in cliquish newsgroups, and the national outrage when a technical problem brought down the entire service for many hours.

With its cast of fascinating and quirky characters, including Steve Case, Bill Gates, Paul Allen, and Alexander Haig, aol.com is a captivating look at all the human, cultural, and sometimes just plain quixotic factors that created this unlikely giant. --Elizabeth Lewis

]]> 118784 3.30 20 5 1999 203609 1400049644 9781400049646 1 <![CDATA[There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for the Digital Future]]> http://photo.goodreads.com/books/1172650304m/203609.jpg http://photo.goodreads.com/books/1172650304s/203609.jpg http://www.goodreads.com/book/show/203609.There_Must_Be_a_Pony_in_Here_Somewhere_The_AOL_Time_Warner_Debacle_and_the_Quest_for_the_Digital_Future 2.67 6
If you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger’s aftermath and also looks forward to what is coming next.

It certainly has not been a pretty picture so far—with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, “It is hard not to feel a bit queasy about the whole sorry mess...It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.”

For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future—maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it “the end of the beginning” of the digital revolution. “By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened—and what is happening now—at AOL Time Warner.”

To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives—Steve Case, Jerry Levin, Bob Pittman—as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame.

More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future.

“Swisher narrates human foible and brilliance, a train-wreck tale brightened by plenty of personality—including her own, sparkling through in laugh-out-loud observations on almost every page.” —Boston Globe

“Swisher displays a finely honed hogwash detector and maps AOL’s inevitable fall with the perfect amount of cynicism and whimsy.” —Newsday

“Swisher delivers a readable account of the gigantic merger and why it didn’t work. She mixes in distinctive humor with hard-core reporting to expose a monumental exercise in ineptness.”—Dallas Morning News

“[Readers] will be entertained by Swisher’s barbed wit and carried along by her expertly constructed narrative.” —Forbes.com

“Swisher moves her narrative along swiftly and adopts a pleasingly irreverent tone...Better yet, Swisher diligently reconstructs the optimism with which many Time Warner officials (including Ted Turner) greeted the merger. The merger was not a total loss...Swisher has produced an enjoyable book about it.” —Washington Post

“Swisher explains in her excellent new book why the merger turned out to be a rotten egg...Pony is a wickedly funny, insider-y tale...Swisher deftly paints the characters of the top executives, then exposes all the bickering and backstabbing.” —San Francisco Weekly

“Swisher has a wicked sense of humor and a keen eye for human foibles and folly.” —Chicago Sun-Times

“[An] entertaining and sharply written analysis of the fateful AOL Time Warner merger.” —Variety.com]]> 118784 3.30 20 5 2004 817538 0812928962 9780812928969 2 <![CDATA[aol.com]]> http://photo.goodreads.com/books/1223635361m/817538.jpg http://photo.goodreads.com/books/1223635361s/817538.jpg http://www.goodreads.com/book/show/817538.aol_com 3.50 4 The company has run into obstacles at every step of the way--partners who failed to give necessary support or who even turned hostile, and competition from a multitude of corporate Goliaths (including Bill Gates, who declared that he could either buy AOL or bury it). Worst of all, AOL has created a cascading sequence of operational and technical blunders, often offending or infuriating the people they most need to survive; yet the company still manages to dominate the online service industry.

Swisher speculates that one main factor enabled AOL to succeed against overwhelming odds: the superior vision of marketing executive Steve Case. While other online services focused on games, shopping, and business, AOL worked on building community and interpersonal contacts. This service proved valuable enough to outweigh the company's mistakes and misfortunes.

However, it is this same focus that has also brought on many of AOL's problems. Swisher describes AOL's struggles with the seamier side of online life--people who use the service for criminal activities and for discussing raunchy sexual issues. Swisher also discusses the problems that come with too much success, such as the overload of users that routinely slows down or completely crashes the system, the backlash on the Internet when masses of netiquette-challenged AOLers appeared in cliquish newsgroups, and the national outrage when a technical problem brought down the entire service for many hours.

With its cast of fascinating and quirky characters, including Steve Case, Bill Gates, Paul Allen, and Alexander Haig, aol.com is a captivating look at all the human, cultural, and sometimes just plain quixotic factors that created this unlikely giant. --Elizabeth Lewis

]]> 118784 3.30 20 5 1998 1727064 1400049636 9781400049639 0 <![CDATA[There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future]]> http://photo.goodreads.com/books/1187454217m/1727064.jpg http://photo.goodreads.com/books/1187454217s/1727064.jpg http://www.goodreads.com/book/show/1727064.There_Must_Be_a_Pony_in_Here_Somewhere_The_AOL_Time_Warner_Debacle_and_the_Quest_for_a_Digital_Future 3.00 1
If you’re wondering what happened after “a company without assets acquired a company without a clue,” as Kara Swisher wryly writes, it’s time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger’s aftermath and also looks forward to what is coming next.

It certainly has not been a pretty picture so far—with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, “It is hard not to feel a bit queasy about the whole sorry mess. . . . It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next.”

For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future—maybe not in the AOL Time Warner merger, but in the essential idea at the heart of it that someday the distinction of old and new media will no longer exist. Borrowing from Winston Churchill, Swisher calls it “the end of the beginning” of the digital revolution. “By that, I mean that it is from the ashes of this bust that the really important companies of the next era will emerge. And that evolution will, I believe, be shaped by what happened—and what is happening now—at AOL Time Warner.”

To figure it all out, Swisher takes her reader on a journey that begins with a portrait of two wildly different corporate cultures and businesses that somehow came to believe, in the crucible of the red-hot Internet era, that they could successfully join forces and achieve unprecedented growth and success. When the merger was announced in early 2000, the irresistible combination was hailed as the new paradigm and its executives—Steve Case, Jerry Levin, Bob Pittman—as popular icons of the future. But after the boom so spectacularly turned to bust and the visions of New Media Supremacy lay in ruins, Swisher searches for clues about where the merger went wrong and who is to blame.

More important, she looks to the future of both AOL Time Warner and the Internet as she seeks to answer the key question that the noise of the disaster has all but drowned out. Will the demise of the AOL Time Warner merger be the final and inevitable chapter of the dot-com debacle or will it herald a new paradigm altogether? This book, then, is a primer for the time to come, using the story of the AOL Time Warner merger as the vehicle to show the troubled journey into the future.]]> 118784 3.30 20 5 261350 2.50 2 1 2003 2423455 0739304542 9780739304549 1 <![CDATA[There Must Be a Pony In Here Somewhere: The AOL Time Warner Debacle and the Quest For the Digital Future]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2423455.There_Must_Be_a_Pony_In_Here_Somewhere_The_AOL_Time_Warner_Debacle_and_the_Quest_For_the_Digital_Future 2.00 1 118784 3.30 20 5 261350 2.50 2 1 2003 2629368 0756794250 9780756794255 0 <![CDATA[There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle & the Quest for the Digital Future]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2629368.There_Must_Be_a_Pony_in_Here_Somewhere_The_AOL_Time_Warner_Debacle_the_Quest_for_the_Digital_Future 0.0 0 118784 3.30 20 5 261350 2.50 2 1 2003